19th Nov 2018
1. User Friendliness
An eCommerce website design should be easy to navigate. An easy search process allows the users to reach various pages or products; they desire to buy. These websites should also provide the visitors with ample details and pictures of the products so that they can understand the products well, without touching or seeing them in real. The more realistic it looks, the better are your chances of getting a conversion.
2. Unique Design Elements
An inventive ecommerce website design will compel the visitors to browse through your site and offers you a chance to impress your consumers effortlessly. Remember, the first impression is of utmost importance.
To make the buyers notice you among the flock, you should implement some bold and unusual components in your design so that they remember you for long, and visit your site again to experience a unique user interface. The site should be designed in such a way that it serves the purposes of the users, looks eye-catching and focuses on the products.
3. Focus on Usability
Making your navigation easy and intuitive is a science. That doesn’t mean that it needs to be overly difficult or figured out by someone with advanced degrees and years of research experience to manage. Rather, it just needs to be carefully and strategically thought out.
4. Emphasize on Security
Each person, who is opting to buy products from your website, needs assurance that his/her personal and financial details are safe and that you are not going to share them with any third party. Make sure that your ecommerce website development and payment gateway is safe and secure, failing to which will directly affect your leads and sign ups, ultimately resulting in hammering your sales targets badly.
5. Know Your Target Audience
You should know your customers well and design your website accordingly, to serve them better. You have to understand what they necessitate so that you can make them feel at ease while browsing through your products and provide them with your services to win their trust.
6. Add Search Column
The search option is indispensable for every eCommerce website, as the visitors might be looking for a particular product that they need to buy.
Going through various categories and looking for a specific product might become a tedious task.
7. Effective Product Descriptions
Product descriptions on your site are very crucial and can influence your buyer's purchasing verdicts. The more alluring the fonts, descriptive text, images, and videos are, the better the buyer will relate it to his buying needs.
8. Consistent Branding
Following the brand identity throughout your site and keeping it consistent all the way can help the users distinguish your store's brand values and exclusive offerings. You must ensure that the font, brand-specific color palette, tone of product photographs, descriptive texts, call to action buttons, and every element and style used in the design is strictly following the eccentricity of your brand. This will also help you build a strong brand-customer relationship with your regular clients.
9. Own the Calls-to-Action
A couple wise rules of thumb for CTAs: maintain constancy throughout your site and focus on the text used. For example, a great call to action for your contact page is "Contact Us Now" instead of “Subscribe”.
About time, we break stereotypes around website designing. It needs to be understood that Website Designing is a creative process and a one-size-fits-all approach cannot work. Every company has a set of unique requirements which are in line with the business vision they have and those need to be represented through the web design elements. A good Ecommerce Website Development Company Mumbai offering Ecommerce solutions must look to reflect this unique need in the designs they create. There are various Mumbai ecommerce experts to provide these services.