30th Oct 2018
The increase in the number of digital marketing agencies in Mumbai in recent years has made choosing the right one a difficult task. It doesn’t help that many of these agencies have little experience and are learning on the fly.
Choosing the right digital marketing agency as your partner is crucial to your bottom line. The wrong one can quickly drain your budget and negatively impact your branding. So, here is my recommended strategy for finding a digital marketing agency that can help your business grow.
1. KNOW YOUR NEEDS AND BUDGET:
The first step in the process is understanding your needs. The better you can describe your business needs in terms of website, search engine optimization (SEO), advertising, social media, and graphic design, the better your conversations will be with prospective digital agencies.
You should also understand your budget and what you are willing to spend.
Understanding your needs and budget is the first step in choosing the right digital marketing agency.
2. LOOK FOR TRANSPARENCY:
Full transparency should be the first criterion when choosing the right digital agency for your business.
Lack of transparency is the most basic and also the most overlooked red flag. Review an agency’s website and, if you don’t see an address, bios and a client list, then this agency is likely not worth your time.
Be sure to determine the agency’s credibility and experience. Read through client testimonials on its website and review sites
All agencies have had engagements that did not go so well, and it’s important to get an idea of how they dealt with them in addition to recommendations from the good ones. Call these references instead of sending an email -- you will be surprised by how much more information you can obtain from a phone call.
4. AREAS OF EXPERTISE:
Does the agency have experience in your industry? If it does, then ask about those engagements, what went well and what was challenging. If it does not, this is not a red flag. Instead, ask how it approaches a new industry.
Everybody wants something a little different from their agency relationship, so the best first step you could take would be to make a list of the tangible and intangible must-haves and then utilize this post to expand your list and go find an agency that meets your needs.
The point here is a good one and it’s transferable to the client-agency relationship. From my perspective, the most important factors in choosing a digital marketing partner are 1) can they do the job, and 2) do you like working with them? In the end, that’s all that matters.
Therefore, to choose from a varied range of digital marketing company in Mumbai requires intricate study.