Case Studies

India ITME




India ITME
https://corporate.india-itme.com/India ITME Society—established in 1980—is the apex, not-for-profit body that powers India ITME, the country’s largest textile-engineering exhibition. For 40 + years the Society has championed innovation, technology exchange, and worldwide collaboration for the entire textile-machinery value chain.
The corporate portal highlights its multi-faceted mandate:
- Flagship Mega-Events – the triennial India ITME expo and vertical shows like ITME Africa & Middle East, drawing 100 + nations of manufacturers, technologists, investors, and policymakers.
- Industry Advocacy & Networking – policy forums, skill-development drives, and sustainability initiatives that elevate India as a world-class textile-manufacturing hub.
- Knowledge Hub – market reports, white papers, and thought-leadership content on spinning, weaving, processing, digitisation, and green tech.
- Global Partnerships – alliances with international trade bodies, giving Indian firms access to fresh markets and cutting-edge R & D.
By consolidating events, membership services, and resources on a single digital platform, the Society cements its role as the authoritative conduit for growth and innovation in textile engineering at home and abroad
Problem Statement & Solution
The Challenge
- Outdated, non-responsive website – legacy pages failed on mobile and didn’t reflect the Society’s premium standing.
- Poor visibility for business verticals – limited space to spotlight fabric-sector initiatives, PR, and news.
- Global-event showcase gaps – international shows and the upcoming GTTES 2025 needed dedicated, high-impact microsites.
- Fragmented media coverage – no hub to centralise press releases, articles, and on-site/off-site event footage.
Our Solution
- Full-fidelity Re-design – created a modern, mobile-first UI/UX with clean typography, intuitive menus, and immersive hero sections.
- Dynamic Content Architecture – WordPress custom post types for Events, Press, Resources, and Media Coverage, enabling real-time updates without dev support.
- Microsite for GTTES 2025 – built gttes2025.india-itme.com (now live under /gttes2025/) featuring programme schedules, exhibitor zones, and visitor registration flows.
- Interactive Media Gallery – integrated video, image carousels, and press-kit downloads to showcase both online and offline coverage.
- SEO & Performance Optimisation – schema markup, lazy-loading assets, and Core Web-Vitals tuning for faster global reach.
Services
- UX Research & Information Architecture
- Responsive Web & Microsite Design
- WordPress CMS Development & Customisation
- Media-Library & Press-Room Build-out
- Multi-site Management & Hosting Setup
- On-page SEO & Analytics Integration