Case Studies
Custom eCommerce Website for Ayurvedic Skincare
Iraya Life
https://irayalife.com/Iraya Life is a premium Indian skincare brand rooted in a rich Ayurvedic legacy dating back to 1980. Originating from a family-run laboratory dedicated to the research of Ayurvedic formulations, Iraya Life has evolved into a modern skincare brand that brings the essence of traditional Indian wellness to a global audience. As the brand prepared to launch a new line of skincare products, it aimed to create a digital storefront that reflected its values of purity, luxury, and modern convenience.
Problem Statement & Solution
The Challenge
To support the launch of their new skincare line, Iraya Life needed a fully customizable eCommerce platform tailored to a premium user experience. Their goals included:
- A flexible product catalog with advanced filters (by category, skin type, ingredients, etc.)
- Support for product offers, discount coupons, and time-limited promotions
- A modern login system with OTP-based authentication and fast registration
- Auto-address suggestions and real-time pincode validation during checkout
- Integration of YouTube videos, Instagram feeds, and product-related reels
- A robust blog system to support SEO and content marketing
- Seamless payment gateway integration
- Smart invoicing and logistics API integration
- Full analytics support through Google Tag Manager (GTM) and event tracking
The challenge was to bring all of these complex features together in a smooth, scalable, and beautifully designed experience.
Our Solution
We partnered with Iraya Life to craft a custom WordPress-based eCommerce platform that balances aesthetics, performance, and functionality. The platform was built with scalability in mind and integrates modern features that simplify shopping while enhancing customer engagement.
Key Highlights:
- Custom WordPress theme built from scratch for high performance and flexibility
- WooCommerce customization to support advanced product filtering and promotion logic
- Fully responsive design optimized for mobile, tablet, and desktop
- One-click OTP login/registration system
- Real-time pincode validator and auto-suggest address integration
- Dynamic Instagram feed and embedded YouTube reels on product pages
- Blog and SEO structure aligned with marketing goals
- Integrated GTM & GA4 for data-driven insights
Services
- UX Research & Information Architecture
- Responsive Web & Microsite Design
- WordPress CMS Development & Customisation
- eCommerce Platform Development (WooCommerce)
- Blog & Content Strategy Integration
- Payment Gateway & Logistics API Integration
- Social Media Feed Embedding
- On-page SEO & Analytics Integration
- Hosting Configuration & Deployment
Key Features
OTP-based login and seamless user registration
Smart checkout with auto-address suggest and pincode check
Advanced product filtering and promotional offers
Website Showcase
Tech Stack
