Case Studies

NMIMS Global Online

NMIMS Global Online

https://online.nmims.edu/

NMIMS Global is the flagship online-education arm of Narsee Monjee Institute of Management Studies an institution that has defined academic excellence in India for over 40 years. The platform delivers UGC-entitled UG, PG, diploma and certificate programmes in management, finance, analytics, operations and more, pairing AI-powered learning tools with 24 × 7 academic support. Working professionals, entrepreneurs and students gain campus-grade rigour and credibility—without stepping away from their careers.

Problem Statement & Solution

The Challenge

  • Dated look & feel – an interface that failed to mirror NMIMS’s premium brand.
  • Leaky enquiry funnel – long, cluttered forms and no clear SFDC integration meant lost leads and poor attribution.
  • Course discovery pain – hundreds of programmes listed in silos, making it hard for prospects to find the right fit.
  • Opaque admission journeys – fragmented information on eligibility, fees, timelines and documentation.

NMIMS needed a modern, mobile-first experience that would simplify exploration, supercharge lead capture and plug seamlessly into their Salesforce CRM.

Our Solution

  • Experience Redesign – a fresh, Next.js front end with intuitive navigation, clean typography and lightning-fast page loads.
  • Category-Driven Catalogue – programmes auto-grouped into Professional, Undergraduate, Post-graduate and Executive tracks with smart filters (duration, fee, modality, intake date).
  • One-Minute Lead Forms – progressive, three-step forms that surface only essential fields, boosting completion rates by 38 %.
  • Guided Admission Workflows – visual timelines, check-lists and fee calculators so applicants know exactly what happens next.
  • Native SFDC Bridge – real-time API hand-off of every enquiry with campaign tags for airtight attribution

Services

  • UX Research & Information Architecture
  • UI Design & Design-System Creation
  • Full-Stack Development (Next.js + Node.js)
  • Salesforce CRM Integration & Marketing-Automation Hooks
  • Performance Optimisation & Core Web-Vitals Tuning
  • Ongoing SEO & Content Governance

Key Features

Mobile-first, WCAG-compliant interface

Dynamic programme catalogue with advanced filters & comparison

Autofill & validation for ultra-short lead forms

Website Showcase

Tech Stack