Case Studies

NMIMS Global Online




NMIMS Global Online
https://online.nmims.edu/NMIMS Global is the flagship online-education arm of Narsee Monjee Institute of Management Studies an institution that has defined academic excellence in India for over 40 years. The platform delivers UGC-entitled UG, PG, diploma and certificate programmes in management, finance, analytics, operations and more, pairing AI-powered learning tools with 24 × 7 academic support. Working professionals, entrepreneurs and students gain campus-grade rigour and credibility—without stepping away from their careers.
Problem Statement & Solution
The Challenge
- Dated look & feel – an interface that failed to mirror NMIMS’s premium brand.
- Leaky enquiry funnel – long, cluttered forms and no clear SFDC integration meant lost leads and poor attribution.
- Course discovery pain – hundreds of programmes listed in silos, making it hard for prospects to find the right fit.
- Opaque admission journeys – fragmented information on eligibility, fees, timelines and documentation.
NMIMS needed a modern, mobile-first experience that would simplify exploration, supercharge lead capture and plug seamlessly into their Salesforce CRM.
Our Solution
- Experience Redesign – a fresh, Next.js front end with intuitive navigation, clean typography and lightning-fast page loads.
- Category-Driven Catalogue – programmes auto-grouped into Professional, Undergraduate, Post-graduate and Executive tracks with smart filters (duration, fee, modality, intake date).
- One-Minute Lead Forms – progressive, three-step forms that surface only essential fields, boosting completion rates by 38 %.
- Guided Admission Workflows – visual timelines, check-lists and fee calculators so applicants know exactly what happens next.
- Native SFDC Bridge – real-time API hand-off of every enquiry with campaign tags for airtight attribution
Services
- UX Research & Information Architecture
- UI Design & Design-System Creation
- Full-Stack Development (Next.js + Node.js)
- Salesforce CRM Integration & Marketing-Automation Hooks
- Performance Optimisation & Core Web-Vitals Tuning
- Ongoing SEO & Content Governance
Key Features
Website Showcase
Tech Stack
