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Simpolo

Simpolo

https://www.simpolo.com/

Established in 1977, Simpolo Tiles & Bathware has become a leading name in India's ceramic industry. Renowned for its premium vitrified tiles and bathware products, the company has expanded its presence with over 600 exclusive showrooms across 36 countries, including a significant milestone of launching its 200th showroom in Hyderabad in March 2025.

Problem Statement & Solution

Problem Statement
In a competitive market, Simpolo faced challenges in

Enhancing Customer Experience: Traditional tile selection processes lacked interactivity, making it difficult for customers to visualize products in their spaces.
Digital Engagement: The company's online presence needed a strategic overhaul to effectively reach and engage modern consumers and professionals.
Product Innovation: There was a need to introduce advanced, durable, and hygienic products to meet evolving customer demands.

Solution

To address these challenges, Simpolo implemented several strategic initiatives

1. Digital Transformation

Website Revamp: The official website, simpolo.com, was redesigned to offer a user-friendly interface, showcasing product ranges and providing resources for customers and professionals.
Interactive Tools: Introduction of the "Digital Showroom" and "Virtual Space Creator" allowed customers to visualize tiles in virtual spaces, enhancing decision-making .

2. Marketing Strategy

Brand Positioning: Collaborated with Eggfirst to develop the "Dekhte Reh Jaoge" campaign, targeting both consumers and professionals.
Performance Marketing: Shifted focus to performance campaigns and SEO, improving online visibility and engagement.

3. Product Innovation

Advanced Surfaces: Launched products like "StrongX" with high surface hardness and "Posh+" surfaces designed for high-traffic areas .
Smart Tiles: Developed tiles with iM+ technology, offering antibacterial and water-repellent properties, catering to hygiene-conscious consumers .

Key Features

Product Range: Offers a diverse collection of tiles and bathware, including large-format sintered compact surfaces, outdoor tiles, kitchen platform tiles, glazed vitrified tiles, and wall til

Innovative Collections: Introduced collections like "Glyphstone," "Alchimia," and "Venitto," blending historical aesthetics with modern functionality .

Interactive Showrooms: Physical showrooms feature mock-up displays, allowing customers to visualize tile applications in realistic settings