Case Studies

While SOH has established itself as a leading magazine in the hospitality domain, the traditional print medium alone was no longer sufficient to meet the evolving needs of its audience. The challenges included:

• Limited Accessibility: Print magazines have a limited reach and accessibility, making it difficult for readers to access content on-the-go.
• Dynamic Content Needs: The hospitality industry is highly dynamic, with frequent updates on hotel openings, brand launches, and emerging trends. A static print medium could not keep up with these rapid changes.
• User Engagement: Engaging readers in a meaningful way and providing interactive content was challenging with print alone.
• Monetization: Expanding revenue streams beyond print advertising and subscriptions was necessary to sustain growth.
• Data Management: Efficiently managing and displaying data related to hotel openings, brand information, and other insights required a more robust system than traditional print could offer.

KWebMaker addressed these challenges by developing a comprehensive digital platform for SOH. Our solution involved:

• Next.js for Frontend Development: Utilizing Next.js, a powerful React-based framework, SOH built a responsive and dynamic website that offers a smooth user experience across various devices. This framework allows for server-side rendering, improving page load times and SEO performance.
• Node.js + Express for Backend CMS: A robust backend system was developed using Node.js and Express to manage content efficiently. This CMS allows editors to publish articles, manage categories, and update brand information with ease. The backend also supports the integration of various modules, ensuring a cohesive and scalable platform.
• Modular Design: The website was designed with a modular approach, allowing for different templates for article detail pages, categories, and subcategories. This flexibility ensures that each section can be tailored to meet specific user needs and content types.
• Interactive Modules: To enhance user engagement, SOH introduced several interactive modules:
• Editorial Module: A comprehensive section dedicated to hospitality articles, providing in-depth insights and analysis.
• Development Update Module: A dynamic module displaying tables of hotel openings, including details such as the number of keys, location, brands, and hotel owners. This module includes filters for easy navigation and data retrieval.
• Brand Edit Module: A dedicated section where brands from various hospitality categories (furniture, lighting, bathroom, etc.) are listed. Each brand has its own page linked to different categories such as "Product of the Month," "SOH Recommends," and "Made in India."
• Subscription Module: To cater to its readers' preferences, SOH developed a subscription module that allows users to purchase printed or digital magazine subscriptions. This module integrates with a secure payment gateway, ensuring a seamless and secure transaction process.