How to Optimize Your E-Commerce Website for Mobile Shoppers in India?

The online world of India moves at a very fast pace. More and more people have started purchasing goods online via their smartphones. Affordable smartphones and cheap data plans have also increased internet consumption on cell phones. In fact, mobile commerce comprised 73% of the global share in e-commerce, which has made it reach the figure of 59% in 2017 alone. That is to say, If you are running an e-commerce business, making your website mobile-friendly isn’t something you should do; it’s something you must do.

If you want to learn how to optimize your e-commerce website for mobile shoppers, or how an e-commerce website design company can optimize the website for mobile users, this guide is for you.

In this guide, we have curated the most essential tips that are bound to help create a great shopping experience for users on mobile.

Primary Approaches towards Mobile Optimisation

Let's consider some of the easy ways to optimize your e-commerce website for mobile users in India.

1. Responsive Design

Responsive design will automatically adapt your website to whatever size screen it's pulled up on. It ensures your customer has an impressive experience with your site on their smartphone, tablet, and computer. To incorporate responsive design, an e-commerce website design company:

• Fluid Grids and Flexible Images: It has to deal with employing grids and images that automatically adjust their size along with different screens.
• Media Queries: Implement CSS media queries that change depending on the device being used.
• Touch-Friendly Navigation: Make buttons and links easy to tap on touchscreens.

2. Speed Up Your Site

Mobile users want fast sites. If they encounter your slow site, they will leave for good and go to your competitor. Here's what an e-commerce website design company does to make your site faster.

• Image optimization: It involves reducing the size of images without sacrificing their quality in order to increase the loading speed of your site.
• Code Minification: Extra characters and spaces are redundant in code. Removing them makes the code much smaller in size.
• Browser caching allows the devices of your users to store parts of your site so that they will not have to download everything again.

3. Simplify Navigation

Navigation should be easy as the size of the screen for a mobile is pretty limited.

• Easy Menus: Use simple menus with only a few levels to keep away the confusion amongst users.
• Search Bar: Make the search bar so prominently present that users can find their products without having to waste any time.
• Sticky Navigation: Keys for important links need to appear such that when users scroll down the page, the key menu is fixed.

4. Easy Checkout

A long and confusing checkout may discourage customers. The easy checkout process makes it easy for users to complete their purchases. While enhancing your website for mobile users you may add:

• Guest Checkout: Let customers purchase items on the site without creating an account.
• Mobile Payment Options: Integrate popular options such as UPI, Paytm, and Google Pay. According to data, 60% of youth say online payment is convenient for online shopping.
• Autofill Features: Let returning customers fill out information faster.

5. Improve Mobile SEO

Mobile SEO enables your website to function well in search results on mobile. A few tips are:

• Mobile-friendly content: Use content that's readable from a small screen. Include keywords relevant to the actual searches made from mobile users.
• Local SEO: Take full advantage of local searches that appeal to people around.

How Important a Great Mobile Shopping Experience Is?

India is a mobile-first country. As mentioned above, over 70% of internet users in India are using their smartphones to access the web. 79% of mobile users reported making an online purchase using their mobile devices in the last six months. Hence, e-commerce businesses need to optimize their website for mobile.

A mobile-friendly website is not a miniature version of your desktop site; it is designed to epitomize the experience of speed, simplicity, and ease of use on smaller screens.

• If you choose to make your online store mobile-friendly, you enable your platform to reach more Indian customers and keep them engaged.
• By paying attention to mobile optimization, you ensure more sales: the more easily navigable your website on mobile is, the more sales you will drive.
• You improve customer satisfaction because a better mobile shopping experience means a happier customer and one that's more likely to come back for more.
• A mobile-friendly website shows you truly care about customer needs ultimately uplifting your brand image.

How to Create a Mobile Friendly Ecommerce Website?

As you ponder about creating a mobile-responsive e-commerce website, you may consult with an e-commerce website design firm. Professionals will help you apply the above-identified strategies with great efficiency. Since they are in a better position to understand unique challenges of the Indian market, they will, therefore, be able to create tailor-made solutions which will strike a chord with the local consumers.

Long-term Benefits of Working with an E-Commerce Website Design Agency

Expert Help: You can get experts in mobile optimization and e-commerce solutions through the use of an agency to help out.

Custom Solutions: Each business has different needs, and an agency will set up a system tailored to suit your needs.

Save Time: Allowing the experts to manage your website design, it will save time for other more important enterprise areas.

Ongoing Support: A good agency will continue to support and maintain your site so that it may remain optimized.

Conclusion

The mobile-first Indian market presents a once-in-a-lifetime opportunity to any e-commerce business. Embracing mobile optimization and partnering with an e-commerce website design agency you can set up an online store alluring Indian consumers to your business.

We understand that building a successful e-commerce presence can be a daunting challenge, but Kwebmaker Digital is here to provide the expert guidance you need. If you're feeling confused or unsure about any aspect of e-commerce website development, don't hesitate to reach out to our experienced team.

When you partner with Kwebmaker, you're embarking on a transformative journey towards digital retail success. Our technologically advanced solutions are meticulously designed to deliver maximum functionality and effectiveness. By leveraging our global reach and incorporating user-friendly designs, you can expect to see a significant boost in conversion rates for your online business.

To learn more about our comprehensive e-commerce services, please call +91 98212 17850 or send an email to hello@kwebmaker.com. Our dedicated team is committed to helping you elevate your digital retail presence and achieve your business goals. We'll be with you every step of the way, providing the guidance and support you need to succeed in the dynamic world of e-commerce.