Brand Strategy
Brand it right!
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“Your brand or your name is simply your reputation; you have to fight in life to protect it as it means everything. Nothing is more important.”
- American entrepreneur Richard Branson
In today’s dynamic world of communication, the correct branding for any company is highly critical. After all, it necessitates an analysis of how the brand is currently perceived in its business domain and what needs to be done to make it more penetrative in the market.
Offering our services as a top branding agency in the industry for over three decades now, we are your one-stop solution to enhance the visibility and overall reputation for your brand. We understand the needs of your business and communicate directly with your targeted audience. We help you leverage 21st century assets such as data analytics, artificial intelligence and the latest key performance indicators to do what digital marketing does best: influence perceptions, disseminate your news, educate your stakeholders, connect with your customers, protect and grow your brand, train your team as well as win you some new clients! Some of the strategies employed by us over the years include:
We ‘humanize’ your brand to connect with your customers. Our strategy entails a holistic and continually-updated campaign, communicated with energy and walking the talk, to forge a long-term bond with your end-users. Your brand becomes a part of the customer’s lives and value-system. The overall feeling is “this brand is part of my life”.
As a premier branding company, we help every company to align internal company processes, capabilities and manpower in a bid to develop an articulated brand relationship with its customers. Every employee in a company should reflect the company branding and behave in a certain way to earn respect and name in the market. It is a known fact that respect for any brand gives it a sense of belonging and loyalty in the eyes of its discerning audience.
Brand rituals are behaviours, habits or ceremonies that are associated with a brand. Engaging the customers in ritualized behaviour generates products with additional values. Added value, as we know, drives profits and enhances loyalty.
Brand innovation is an essential component of corporate strategy. In a diverse market like India, innovation is very important. However, this does not concern only product launches. Communication and delivery of the brand experience are more the key factors here.
For instance, Amul, our own dairy brand has created blind faith in its consumers for over five decades now and faces no competition from international brands. The success of the brand is based on quality, its ever-expanding product portfolio and a hyper-local focus. In spite of its growing product range, it still sticks to its old-school way of brand strategy: the concept of ‘Taste of India’ is expressed through its simplistic, witty and topical campaign, with a mass appeal.
While technology has changed the game in modern times, forging a deep emotional connect with the target audience is still a key driver when it comes to building brand equity. The new consumer, especially in a diverse market like India, is pushing and pulling at two ends of the spectrum – rising consciousness and knowledge about global brands and their standards of excellence, combined with openness towards homegrown brands that have got their positioning and value articulation in the right place.
We, as a top branding agency, appreciate the fact that charting a success story for any brand requires an in-depth understanding of growth opportunities as well as the need for products catering to a wider demographic and social group.
Have a project idea?
Let's collaborate to build it together !!
